A website is not the thing. Your business is the thing. You are the thing.
What a website, then, and why should I play $1000+ for it?
A website is a frame.
In other words, a website, like the frame of a picture or painting, serves to help display content. A business. A person.
So what’s the most important part of a website? Not the frame–not the site, itself–but what’s in it?
How to have a good website
That leads us to the next question. How can I, a business owner, have a good website? The answer is that you need content–text and images that describe you, your business, and what you do. Extra credit if you share your knowledge and experience freely.
Many of us struggle to describe ourselves or what it is we offer. It may feel a bit too much like selling.
That’s okay. But, just as a means to a end, let’s talk about you a bit. Can you answer these questions?
- What services do you provide?
- Who is your target client?
- What sets you apart from your competition?
- Who are your main competitors?
- How long have you been in business?
- What’s the story of your business founding and how it got to where you are now?
- What goals do you have for your business, and how do you want your website to help you achieve them?
- What’s your USP (Unique Selling Proposition)?
- What keywords do you want people to use to find you?
- What’s your brand? Do you have a logo? Favorite colors, fonts, or images?
- Do you have a motto you want to appear on your site?
- Do you have a high-quality headshot for your picture (if not, I strongly recommend getting one)?
- Do you have high-quality images that show you solving problems for your customers (also highly recommended)?
- Do you have testimonials from past and present clients?
- If your team/staff/employees are an important asset to your company, do you have pictures and bios of them?
- Do you have any statistics or numbers you would like displayed, perhaps showing how many items you have sold, how many clients you have helped, or how long you have been in business?
- Do you have a physical or mailing address, a phone number, your business hours, and an email address?
Reviewing these things and writing them down will be invaluable for making your site, for focusing on what’s important and making sure your website–frames–your business in the proper way.
Get in touch about your website today.